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Journal of Marketing Research¿¡ ºê·£µå½Ã³ÊÁöÈ¿°ú·Î ³í¹® °ÔÀç ¡®Brand Synergy effect in multiple extension¡¯ 2007 Nov
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Çö´ëÀÚµ¿Â÷ ¸¶ÄÉÆà ´É·Â ½ÉÈ ÄÚĪ (2011~ÇöÀç)
LG±×·ì ÀÓ¿ø ¸¶ÄÉÆà ´É·Â ½ÉÈ ÄÚĪ (2011~2012)
Ç®¹«¿ø ÇÙ½ÉÀÎÀç ¸¶ÄÉÆà ´É·Â Çâ»ó ÀÚ¹® ¹× ÄÚĪ (2013~ÇöÀç)
»ï¼ºÀüÀÚ »ýÈ°°¡Àü ½ÅÁ¦Ç° °³¹ß ÇÁ·ÎÁ§Æ® (2009)
KT&G ½ÅÁ¦Ç° °³¹ß ÇÁ·ÎÁ§Æ® (2010)
Philips Asia Market Forecasting Analysis (2007)
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